[New York, NY – August 20, 2021] Today, the dynamic Alt-R&B singer/producer ABRA announces that she has inked a recording deal with Bryan Leach’s Polo Grounds Music and RCA Records. To coincide with the exciting news, ABRA releases “Unlock It” featuring Playboi Carti, her first major label debut single. Click here to listen.
Produced by ABRA and Boys Noize, “Unlock It” reunites the longtime friends for an addictive, repeat-worthy song that highlights her distinctive sound and adoration for retro sounding production and whimsical lyrics.
“‘Unlock It’ means so much to me for more reasons than I can count, and as someone very sentimental and nostalgic, it is truly a blessing to be able to unlock the next level of my career with a friend,” states ABRA. “I’ve always been so proud of what Carti’s been able to achieve and having the fortune of reuniting with him for this song specifically feels like a trophy to what the song is about – validation for the long winding journey it took to get here and makes me feel a little more at home in this crazy new world I’m about to step into!”
As an independent artist, ABRA has put in the work to build a solid foundation of praise and achievements, including being tapped by Bad Bunny directly to appear on “Sorry Papi” for his recent Billboard #1 debut album El Ultimo Tour del Mundo (“the collaboration that fits best on the album…” according to Rolling Stone). Her two EPs, Princess and Rose have created a loyal fanbase (with celebrity love from Ty Dolla $ign, Steve Lacy, Frank Ocean, G-Eazy, Solange and more), she has toured the world with acts such as Charlie XCX and performed at several major festivals in Europe and America. In 2019, ABRA’s song “Roses” was featured in a Revlon campaign and throughout 2020 her music has been used in Hulu and YouTube ads. In addition to her notoriety within the fashion industry, ABRA made her acting debut in the 2018 film Assassination Nation.
“Making music as an independent artist has been a lot of fun, but I’m excited to start this new chapter with a team to see how high this vision can really fly,” comments ABRA. “As they say, ‘if you want to go fast, go alone, but if you want to go far, go together.’ I’m looking forward to finally sharing more music and seeing where this path with Polo Grounds Music and RCA takes me.”
Stay tuned for more news on ABRA as she prepares for the release of her debut album on Polo Grounds Music/RCA Records.
LISTEN TO “UNLOCK IT” FEAT. PLAYBOI CARTI
Multi-link: https://smarturl.it/UnlockIt
Visualizer: https://smarturl.it/UnlockIt/youtube
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