LISTEN TO NEVER LETTING GO HERE
Los Angeles, California – October 11, 2024 – Two-time Latin GRAMMY nominated Brazilian music superstar ALOK, popularly known for chart-topping collaborations with John Legend, Ellie Goulding, Ava Max, and Bebe Rexha, and Japanese-American DJ and producer Gryffin, most for hit songs “Feel Good” with Illenium and Daya and “Tie Me Down” with Elley Duhé, have released their new single, “Never Letting Go” featuring rising artist Julia Church known for her unique blend of folk and electronic sounds. With its captivating atmosphere and catchy melody, “Never Letting Go” is set to make waves on dance floors around the world and is available now on all DSPs and streaming platforms via Columbia/B1 Recordings/RCA Records HERE.
The uplifting track combines ALOK and Gryffin’s dance pop production with Julia Church’s passionate vocals all while featuring a familiar sample: an interpolation of Enya’s iconic “Boadicea.” Lyrics such as “Out of the dark, from the edge, no I’m never letting go again” echo as the chorus begins, paired with an infectious beat and addictive rhythm. “Never Letting Go” is released ahead of several shows the superstar duo will be doing across the country including Red Rocks Amphitheater in Colorado on October 18th, at the The Armory in Minneapolis on October 19th, and Forest Hills Stadium in New York on October 26th.
“Never Letting Go” comes following ALOK’s first two nominations for the 2024 Latin GRAMMY Music Awards in the new ‘Best Latin Electronic Music Performance’ category for his songs, “Pedju Kunumigwe” with Guarani Nhandewa from his The Future Is Ancestral project, and “Drum Machine” with masked dance music artist DJ Pickle. He was also voted the number 1 Latin American DJ in the world by DJ Mag and number 3 in the world by Spin Genie. He’s released smash singles like “Summer’s Back” with British GRAMMY-winning singer/songwriter Jess Glynne, which topped the European Airplay charts, and “Deep In Your Love” with multi-platinum hitmaker Bebe Rexha. ALOK also wrapped up a successful Las Vegas residency with Tao Group Hospitality and is preparing for his ‘ÁUREA Tour,’ which will travel across Brazil bringing a custom mega stage into football stadiums in November. Most recently, ALOK performed at the Global Citizen Music Festival in New York alongside some of the indigenous musicians with whom he collaborated on his album, The Future Is Ancestral. ALOK’s song “JARAHA” with Brô MC’s from the project was recently announced to be included in the Official Soundtrack for the ‘EA Sports FC 25’ video game.
Gryffin has ascended as a major figure in the electronic music scene, recognized for his dynamic live performances. His debut album, Gravity soared to the top of Billboard’s Dance/Electronic Albums chart in 2019, establishing him as a leading force in music. He is most known for his platinum and gold certified discography which includes his hit songs “Feel Good” with Illenium and Daya and “Tie Me Down” with Elley Duhé. This year has been fruitful for Gryffin with his recently released album, PULSE. The album features major collaborations with the likes of Rita Ora and Armin van Buuren. Further proving himself as one of dance music’s unique acts, the project explores new dimensions of dance music and takes listeners on a journey into diverse musical landscapes.
Julia Church is a singer-songwriter from Durban, South Africa known for her unique blend of folk and electronic sounds. She has made a name for herself having lent her vocals to a number of dance records which have accumulated over 60 millions streams. She is well known for “Go Back” with John Summit and Sub Focus and “Resonate” with John Summit and Kaskade. Most recently she released “Modern Tragedy” with Cheat Codes.
You may find lyrics to “Never Letting Go” HERE.
About ALOK
ALOK is a bonafide Latin-GRAMMY nominated dance music superstar and philanthropist holding the title of the second biggest Instagram following of any electronic artist globally, with over 28 million fans. On Spotify, ALOK concentrates more than 33 million monthly listeners and 5 billion streams, making him the most listened to Brazilian artist internationally. In 2024, he received his first two Latin GRAMMY Music Award nominations in the new ‘Best Latin Electronic Music Performance’ category for his songs, “Pedju Kunumigwe” with Guarani Nhandewa from his The Future Is Ancestral album, and “Drum Machine” with DJ Pickle. In 2023 he was named the No. 1 DJ in Latin America and 4th Best DJ in the world, according to the prestigious DJ Mag Top 100 DJ Poll. Alok is also the only Brazilian to make the “Billboard Dance 100” and was named in 2022 by Bloomberg Linea as one of 500 people more influential in Latin America. Performing some 320 yearly shows on five continents, ALOK is widely regarded as one of the most influential Brazilian artists of all time and is experiencing his breakout moment in the US. His hit single, “Hear Me Now” has garnered over 755 million streams on Spotify alone. From working with and lending his remix work to artists including The Rolling Stones to Zara Larsson, from Jason Derulo to Tove Lo and more, he won the “Best Remix” award at the 2020 International Dance Music Awards for his hit remix of the Meduza’s single ‘Piece of Your Heart’ (over 223 million streams), also partnering with global pop sensation Dua Lipa for the official remix of her hit single ‘Physical’. In 2021 he collaborated with Grammy award-winning pop sensation John Legend on ‘In My Mind’, also with renegade vocalist John Martin, as well as lending his craft to remix multi-platinum, #1 artist Ed Sheeran. After an already hugely successful start to 2022 and hot off the back of the announcement of his debut Ibiza residency at Hï Ibiza, he brought the smash hit of the summer ‘Deep Down” alongside Ella Eyre, Kenny Dope and Never Dull. The song reached #1 Billboard Dance Chart for 4 weeks in a row. More recently, ALOK joined forces with multi-platinum singer/songwriter Ellie Goulding and British DJ/Producer Sigala for the dance-pop anthem “All By Myself”, which brings the timeless sample of Depeche Mode’s “Enjoy The Silence.” ALOK is also a recognized brand and star, having achieved huge notoriety in the gaming world as a character, with his own name, in the wildly popular game “Free Fire.” Two years ago, he created the Instituto Alok, which manages high-impact philanthropy projects in Brazil and Africa. To date, the institute has donated more than 10 million dollars to social and environmental projects worldwide. As a philanthropist, ALOK was part of the revolutionary Global Citizen Live series of worldwide performances alongside names including Billie Eilish, BTS, and Elton John, streaming live from the Amazon RainForest alongside the Guarani indigenous people to support poverty and climate change. In 2022 and 2023 he performed, with Brazilian indigenous artists, on the rooftop of the United Nations Headquarters, in NY, at the opening of Climate Week.
Connect With ALOK: Instagram | Facebook | Twitter | Website | Spotify | Youtube | Tiktok
About Gryffin
Since first breaking into the global electronic scene, multi-instrumentalist Gryffin has earned his name as an unforgettable live act, tapping into the sophisticated musicality he honed as a classically trained pianist and longtime guitarist. With a remarkable ability to craft infectious melodies and captivating beats, Gryffin has delighted fans with a steady stream of smash singles, including platinum-certified hits like “Tie Me Down” ft. Elley Duhé. Gryffin’s first full-length debut album, Gravity, swiftly ascended to the #1 position on Billboard’s Dance/Electronic Albums chart in 2019, solidifying his standing as a chart-topping powerhouse in the industry. In 2022, Gryffin made a highly anticipated comeback with his sophomore album, “Alive”. Through his second body of work, Gryffin showcased his versatility as a producer crafting an eclectic, dance-ready assortment of various subgenres, while preserving the emotional depth that resonates with his fans. In his words, it’s a “great combination of artists I’ve wanted to work with for a long time and artists I’ve worked with for years and feel a strong connection with”. Notable contributors to the album include GRAMMY-nominated alt-rock/pop band OneRepublic, Danish electro-pop icon MØ, R&B singer/songwriter Tinashe, and indie-pop phenom Olivia O’Brien. For 2024, Gryffin is planning to once again redefine the electronic dance music scene with his third album, which he is launching with his biggest collaboration to date “Last of Us” alongside Rita Ora. Labeled his “most inspiring project to-date,” the multi-instrumentalist’s third full body of work, “PULSE”, will dive into a wide variety of dance music sub-genres infused with his signature melodies and anthemic toplines. Fans are in for a world-building ride this year as Gryffin showcases what he has been working on for over a year. He has secured coveted performances at renowned festivals such as Ultra Music Festival and more to be announced. Gryffin also announced the renewal of his Las Vegas residency at Wynn Nightlife.
Connect With Gryffin: Instagram | Facebook | Twitter | Website | Spotify | Youtube | Tiktok
Connect With Julia Church: Instagram | Facebook | Twitter | Spotify | Youtube | Tiktok
