LISTEN HERE & WATCH VIDEO HERE
Global rap icon Skepta has teamed up with the multi-platinum Alabama rapper Flo Milli for a new track titled “Why Lie?”. The collaboration marks a powerful fusion of the UK’s rap scene and the vibrant energy of the US rap world, with a video directed by renowned visual artist Hidji, known for his work with Young Thug, Ksubi and A$AP Mob, filmed in New York City this Summer.
“Why Lie?” follows a stream of new collaborations from Skepta plus solo tracks like the unforgettable “Gas Me Up”, and his celebrated exploration into dance music with Mas Tiempo.
Outside of music, Skepta is working on his brand MAINS, recently unveiling Season 2 during London Fashion Week.
About Skepta
One of the most important influences in the global rap scene, multi award-winning artist Skepta has established himself as a multifaceted force, leaving an indelible mark on the worlds of business, film, fashion, and music. Through his journey, he has not only defined the sound of a generation but also become one of the most influential figures in contemporary music. Skepta’s early recordings established him as a force to be reckoned with, and his albums earned him acclaim, including the Mercury Prize, becoming defining moments in British rap. As he continues to evolve, Skepta remains an emblematic figure, embodying the fusion of artistic expression, entrepreneurship, and cultural impact in the 21st century. In recognition of his impact, Skepta was honored with the Visionary Award at the 2024 Ivors. His current project, Mas Tiempo, founded with Jammer, embodies his exploration of electronic music. Beyond music, Skepta is the founder of Big Smoke Corporation, which houses creative endeavors. His impact extends into fashion where he has collaborated with brands such as Puma and Burberry, plus launched his own brand, MAINS, blending his Nigerian and British influences into a distinctive identity. His debut film, ‘Tribal Mark,’ was released through his own production company, 1PLUS1 Production, earlier this year.
About Flo Milli
With over half a billion streams to date, 23-year old, Alabama born rapper, Flo Milli has taken the Internet by storm in her short ascent. Releasing her first official track “Beef FloMix” on her SoundCloud in late 2018, she had gone viral by early 2019 on TikTok, marking her breakout success and she hasn’t let up since. Releasing tracks and visuals throughout 2019, she followed up with “In The Party” which has been streamed and viewed nearly 200 million times worldwide. Known for her bubbly delivery and aggressive bars, in July 2020 she took the internet by storm once again with the release of her debut mixtape, Ho, why is you here ? On the project, Flo exudes unapologetic confidence and empowers females with her experiences shared in her music, making her a relatable youth figure. Standout tracks from the project include the SWV-sampling “Weak” and “May I.” The mixtape received great critical support upon release, landing on the covers of Spotify’s “Feelin Myself” playlist and Apple Music’s “On Repeat,” along with two Spotify New Music Friday billboards last summer. She received rave reviews in the press from the likes of New York Magazine, Pitchfork, Rolling Stone, Complex, FADER and NYLON, with many calling her the next female rapper to break through and coining Ho, why is you here ? as one of the best projects of 2020. 2021 proved to be another incredible year for Flo Milli. Following the success of her 2020 mixtape Ho, why is you here ?, she kicked off the year being named a Spotify RADAR artist which was launched with her Kenny Beats-produced, Fiddler on The Roof sampling single “Roaring 20’s.” Adding to her accolades, she was then nominated for Best New Artist at the BET Awards and Best Breakthrough Song at the MTV VMAs for her feature on Baby Tate’s “I Am.” Both of Flo’s verses on “I Am” on Yung Manny’s “Clap For Em’” had massive moments on TikTok in 2021, with millions of videos created with the sounds. She performed at numerous major music festivals throughout the year, including Lollapalooza, Rolling Loud Miami, Firefly and more.
Flo returned earlier this summer, releasing her debut album You Still Here, Ho ? via RCA Records. Conceptually this album sees Flo fully stepping into her own – creatively flushing out a concept through each track and visual that pays homage to major moments in black pop culture. Each track is paired with a vignette re-enacting iconic scenes from reality shows like America’s Next Top Model, Flavor of Love, Love and Hip-Hop, Bad Girls Club, Keeping Up With The Kardashians and many more. The album is a visual and listening experience like none other that shows her musical prowess but also her acting chops. Her website has transformed into a TV Guide to display all of the tracks and visuals, leaning fully into the reality show concept – visit here: www.flomilli.com. Most recently, Flo made her television debut at this year’s MTV VMA’s on the Extended Play Stage presented by Doritos, made multiple appearances at New York Fashion Week this fall, and was MTV’s PUSH artist for November 2022 to coincide with Hip-Hop History month.
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