OFFICIAL VIDEO FOR “BROKEY” OUT NOW
WATCH HERE
CAMEOS FROM RUBI ROSE, DESI BANKS, BROKEY CHALLENGE WINNER AND MORE!
FIRST NORTH AMERICAN HEADLINING SUGAR HONEY ICED TEA TOUR KICKS OFF OCTOBER 25TH
WITH SPECIAL GUESTS MARIAH THE SCIENTIST AND KARRAHBOOO
TICKETS ON SALE NOW
LATTO MADE HISTORY WITH HER #1 RAP ALBUM DEBUT OF SUGAR HONEY ICED TEA
THE FIRST SOLO FEMALE RAPPER FROM ATLANTA TO EVER HAVE A #1 ON BILLBOARD’S TOP RAP ALBUMS CHART
THE SECOND FEMALE RAPPER IN 2024 TO SECURE A #1 RAP ALBUM AND TOP 15 BILLBOARD 200 DEBUT
[New York, NY – October 11, 2024] Today, ATL-based Grammy nominated Queen of the Souf rapper Latto drops the highly anticipated video for her viral single “Brokey” – click here to watch. Directed by Laura Marciano and shot in Atlanta, Latto makes it’s clear in the visual that they’ll be no shark boots or brokeys around her. The video includes cameos from Rubi Rose, Desi Banks, the Brokey Challenge winner and more.
WATCH “BROKEY” HERE
Latto made history with her critically acclaimed third studio album Sugar Honey Iced Tea as the first solo female rapper from Atlanta to ever have a #1 on Billboard’s Top Rap Albums chart, debut or otherwise. The album, out now via RCA Records, also earns Big Mama a top 15 spot on the Billboard 200 chart, her highest debut to-date at #15. Overall, she is only the second female rapper in 2024 to have a #1 Rap Albumdebut and Top 15 Billboard 200 debut.
Most recently, Latto announced her first North American Sugar Honey Iced Tea Tour, with special guests Mariah The Scientist and Karrahbooo, will be kicking off October 25th in Tampa, FL and will come to major cities including New York, Washington DC, Chicago, Los Angeles and more – click here to purchase tickets. Full routing can be found below. She’s also been announced as a performer this year at the 2024 Teen Vogue Summit on November 23rdin Los Angeles.
Sugar Honey Iced Tea is centered around Latto’s Georgia Southern roots and displays her signature raw, witty lyricism over magnetic beats. The 21-track album features A-List Southern artists including Megan Thee Stallion, Ciara, Coco Jones, Young Nudy, Flo Milli, Teezo Touchdown and more. This release follows Latto’s major Billboard July cover print issue and the release of the singles “Big Mama,” “Sunday Service,” “Put It On Da Floor” and latter two track’s respective remixes.
LISTEN TO LATTO’S ALBUM SUGAR HONEY ICED TEA
https://latto.lnk.to/sugarhoneyicedtea
The 2023BET “Best Female Hip-Hip Artist” award winnerhas brought everyone to her ATL church this summer starting with the original version of the single “Sunday Service” which garnered viral buzz when Latto teased a snippet of the song on her IG a few months prior, giving fans her signature witty bars over a catchy beat. Directed byHidji World andLatto herself, the video features Latto in various settings including the Bronx with “twenty black suburbans we pull up like Sunday Service” – click here to watch. In June, Latto released the remix to her single “Sunday Service” featuring Megan Thee Stallion & Flo Milli and her next single, “Big Mama.” The latter track was dropped right before her two performances at the 2024 BET Awards – one for a medley of “S/O To Me,” “Big Mama” & “Sunday Service” and the other for Usher’s tribute. She garnered two nominations at the award show this year, “Best Female Hip-Hop Artist” and “Best Collaboration.” Latto also headlined ATL’s Hot 107.9 Birthday Bash that same month and made history as the first-ever female headliner. Big Mama showed up and showed out giving a stellar performance to her fans and surprising them with major special guests including Usher, Flo Milli, Mariah The Scientist and more. In addition to music, Latto wrapped up taping Season 2 of Netflix’s Rhythm & Flow as a judge alongside DJ Khaled andLudacris, which is coming out this year.
On top of all the awards Latto has racked up over the past few years including – “Best New Artist” at the 2022 BET Awards, “Best New Artist” at the 2022 People’s Choice Awards, Variety Hitmakers “Breakthrough Artist” Honoree, 2023 Billboard’s Women in Music “Powerhouse Award,” “Best Female Hip-Hop Artist” at the 2023 BET Awards and more – she was also nominated at the 2023 Grammy Awards for “Best New Artist” and “Best Melodic Rap Performance” (for “Big Energy (Live)”) and has graced multiple print covers in the past two years alone. From Cosmopolitan to Rolling Stone “Musicians on Musicians” Issue with Snoop Dogg to XXL Magazine – which included a video component for XXL’s first-ever all female cypher curated by Latto (that trended on Youtube and went viral) – and even a digital cover for Forbes ’30 Under 30’ as the call out for the Musicians section. In the summer of 2023 Latto had her first international festival run in Europe that included Wireless Festival (London), Roskilde Festival (Denmark), Rolling Loud Germany, and more. She’s also attended various fashion weeks over the years in New York, Milan and Paris where shewent shows for Robert Cavalli, Etro, Blumarine, Diesel, Tommy Hilfiger, Rabanne, GCDS and more. Most recently, Latto grabbed two nominations for the 2024 MTV VMA awards – “Best Collaboration” and “Best K-Pop” for “Seven” with Jung Kook.
With the release of her third studio album and over 1 billion streams worldwide across all platforms, in addition to accolades continuing to rack up from her success, Latto has full command of the stage to become a global superstar and this next chapter of Latto’s career will spotlight her new music, new creative vibrant visuals and give more big energy from The Biggest aka the Queen of the Souf.
Watch “Brokey”: https://Latto.lnk.to/Brokey
Watch “Georgia Peach”: https://www.youtube.com/watch?v=ItRBTtE1ddU’
Buy/Stream Sugar Honey Iced Tea: https://latto.lnk.to/sugarhoneyicedtea
Watch “Big Mama”: https://latto.lnk.to/bigmama/youtube
Watch “Sunday Service (Remix)” feat. Megan Thee Stallion & Flo Milli: https://www.youtube.com/watch?v=9gL0F1xIt2I
Watch “Sunday Service”: https://latto.lnk.to/sundayservice/youtube
https://latto.lnk.to/sundayservice/youtube
Keep Up With Latto:
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About Latto:
Two-time Grammy nominee and 2023 BET “Best Female Hip-Hop Artist” winner Latto has been making waves since she was eight years old. In the past few years since signing to RCA Records, the ATL-based rapper has released multiple projects, including her most recent critically acclaimed third studio album Sugar Honey Iced Tea, her Gold album 777 and her debut studio album Queen of Da Souf. Sugar Honey Iced Tea made music history again for Latto. It solidified her as the first solo female rapper from Atlanta to ever have a #1 on Billboard’s Top Rap Albums chart, debut or otherwise. The album also earned Big Mama a top 15 spot on the Billboard 200 chart, at #15. Overall, she is only the second female rapper in 2024 to have a #1 Rap Album debut and Top 15 Billboard 200 debut. Her 2022 album 777 debuted at #15 on the Billboard 200 and #6 on the Top Rap Albums chart, followed by a U.S. tour. Latto made history as the first female rapper to have a #1 single on Pop, Rhythm, and Urban Radio with “Big Energy,” and became the first solo female rapper from Atlanta to receive Gold and Platinum RIAA certifications. She’s earned accolades like Variety’s “Breakthrough Artist” and Billboard’s Women in Music “Powerhouse Award.” In addition, she’s performed at major events like the iconic Clive Davis’ Pre-Grammy Gala, AMAs, BBMAs, Fallon, Coachella and more. Most recently, Latto announced her first North American headling Sugar Honey Iced Tea Tour, with special guests Mariah The Scientist and Karrahbooo, which will be kicking off October 25th in Tampa, FL. Beyond music, Latto loves to experiment with fashion. She has attended New York, Milan, and Paris Fashion Weeks, and has graced covers like Cosmopolitan, Billboard and Rolling Stone. She’s also active in philanthropy through her foundation, Win Some Give Some, hosting events like “Christmas In Clayco” for families in need. A 2023 Forbes “30 Under 30” honoree, Latto continues to dominate, staying true to her Clayton County roots while pushing boundaries in music and beyond.
