LISTEN HERE / WATCH HERE
NOMINATED FOR A 2025 GRAMMY AWARD
BEST MELODIC RAP PERFORMANCE – “BIG MAMA”
[New York, NY – January 28, 2025] Today, ATL-based Grammy nominated Queen of the Souf rapper Latto drops her highly anticipated collaboration with multi-platinum, genre-defying Atlanta rapper Playboi Carti for the alternate version of “Blick Sum” via RCA Records– click here to listen / click here to watch. Shot in Atlanta, the Hidji World and Gunner Stahl-directed video shows Latto and Carti in different spots flexing their cash, style and bars. Upon release, the song garnered the cover of Apple Music’s NMD and a Pandora billboard. Latto is currently nominated for a 2025 Grammy Award – Best Melodic Rap Performance for her single “Big Mama.”
WATCH “BLICK SUM” FEATURING PLAYBOI CARTI HERE
Lattomade history this past year withher critically acclaimed third studio album Sugar Honey Iced Tea as the first solo female rapper from Atlanta to ever have a #1 on Billboard’s Top Rap Albums chart, debut or otherwise. The album also earned Big Mama a top 15 spot on the Billboard 200 chart, her highest debut to-date at #15. Overall, she is only the second female rapper in 2024 to have a #1 Rap Album debut and Top 15 Billboard 200 debut.
Sugar Honey Iced Tea is centered around Latto’s Georgia Southern roots and displays her signature raw, witty lyricism over magnetic beats. The 21-track album features A-List Southern artists including Megan Thee Stallion, Ciara, Coco Jones, Young Nudy, Flo Milli, Teezo Touchdown and more. Latto’s major Billboard July cover print issue came out around the album release and most recently she graced the December issue of EBONY Magazine.
Latto wrapped her first North American Sugar Honey Iced Tea Tour last year with special guests Mariah The Scientist and Karrahbooo. In addition to touring, she was also a performer and had a panel chat at the 2024 Teen Vogue Summit in Los Angeles, performed her Grammy nominated single “Big Mama” on The Jennifer Hudson Show (plus a couch interview) and held her own event at the Grammy Museum that included an acoustic performance.
With the release of her third studio album and over 1 billion streams worldwide across all platforms, in addition to accolades continuing to rack up from her success, Latto has full command of the stage to become a global superstar and this next chapter of Latto’s career spotlights her new music, new creative vibrant visuals and gives more big energy from The Biggest aka Big Latto.
Buy/Stream/Watch “Blick Sum” featuring Playboi Carti
Multi: http://latto.lnk.to/blicksum
YouTube: http://Latto.Lnk.to/BlickSum/youtube/
Watch “Big Mama”
https://latto.lnk.to/bigmama/youtube
Buy/Stream Sugar Honey Iced Tea
https://latto.lnk.to/sugarhoneyicedtea
Keep Up With Latto:
Instagram Twitter TikTok YouTube
###
About Latto:
Three-time Grammy nominee and 2023 BET “Best Female Hip-Hop Artist” winner Latto has been making waves since she was eight years old. In the past few years since signing to RCA Records, the ATL-based rapper has released multiple projects, including her most recent critically acclaimed third studio album Sugar Honey Iced Tea, her Gold album 777 and her debut studio album Queen of Da Souf. Sugar Honey Iced Tea made music history again for Latto. It solidified her as the first solo female rapper from Atlanta to ever have a #1 on Billboard’s Top Rap Albums chart, debut or otherwise. The album also earned Big Mama a top 15 spot on the Billboard 200 chart, at #15. Overall, she is only the second female rapper in 2024 to have a #1 Rap Album debut and Top 15 Billboard 200 debut. Her 2022 album 777 debuted at #15 on the Billboard 200 and #6 on the Top Rap Albums chart, followed by a U.S. tour. Latto made history as the first female rapper to have a #1 single on Pop, Rhythm, and Urban Radio with “Big Energy,” and became the first solo female rapper from Atlanta to receive Gold and Platinum RIAA certifications. She’s earned accolades like Variety’s “Breakthrough Artist” and Billboard’s Women in Music “Powerhouse Award.” In addition, she’s performed at major events like the iconic Clive Davis’ Pre-Grammy Gala, AMAs, BBMAs, Fallon, Coachella and more. Most recently, Latto went on her first North American headlining Sugar Honey Iced Tea Tour, with special guests Mariah The Scientist and Karrahbooo. Beyond music, Latto loves to experiment with fashion. She has attended New York, Milan, and Paris Fashion Weeks, and has graced covers like Cosmopolitan, Billboard, EBONY and Rolling Stone. She’s also active in philanthropy through her foundation, Win Some Give Some, hosting events like “Christmas In Clayco” for families in need. A 2023 Forbes “30 Under 30” and 2024 Ebony Power 100 honoree, Latto continues to dominate, staying true to her Clayton County roots while pushing boundaries in music and beyond.
About Playboi Carti:
In just a few short years, rapper Playboi Carti has amassed over 19 billion streams worldwide, with a global appeal that has steadily placed him within the upper echelon of new stars. Carti has been unstoppable since the release of his 2017 single “Magnolia,” as its meteoric rise garnered cosigns from Beyoncé and features on series like Atlanta. His self-titled album has accumulated nearly 7.8 billion streams to date after debuting at #12 on the Billboard 200 chart where it spent 63 weeks. The following year, Carti dropped his album Die Lit, debuting at Number 3 on the Billboard 200, boasting collaborations like Lil Uzi Vert on “Shoota,” “Poke It Out” with Nicki Minaj, “Love Hurts” with Travis Scott and many more. The album has nearly 9.5 Billion global streams to date, and spent a total of 111 weeks on the Billboard 200. In April of 2020, Playboi Carti returned with track “@MEH,” and on Christmas day, he landed his first #1 album on Billboard’s 200 Chart with Whole Lotta Red, which features the likes of Future & Kid Cudi, and has amassed a staggering 9.4 billion global streams to date. The album sold 100,000 units and received 160 million global streams within its first week. Whole Lotta Red trended #1 upon its release on Twitter, and tracks from the album held 3 out of the top ten trending spots at YouTube including #1 upon release.
Playboi Carti kicked off 2024 strong with new music releases and stellar performances both domestically and internationally. His collaborations have seen great success including “CARNIVAL” with Kanye West, Ty Dolla $ign, and Rich the Kid, reaching number 1 on the Billboard Hot 100 chart and also receiving a GRAMMY nomination for Best Rap Song. Carti’s collaboration with Travis Scott on their song “FE!N” peaked at #5 on Billboard’s Hot 100, and the duo performed the track together on Saturday Night Live and at last year’s GRAMMY Awards. Playboi Carti has also recently featured on “I LUV IT” with Camila Cabello, “TYPE SHIT” with Future, Metro Boomin, and Travis Scott, and “Popular” with The Weeknd and Madonna. His most recent collaboration “Timeless” with The Weeknd reached #3 on the Billboard Hot 100.
His latest solo single “ALL RED,” which will appear on his forthcoming studio album, I AM MUSIC, debuted at #2 on the Hot Rap Songs chart and #15 on the Billboard Hot 100.
Playboi Carti has continued to cement himself as a powerhouse in the industry. He recently headlined multiple major festivals such as Rolling Loud Europe, Lyrical Lemonade in Chicago, ComplexCon, Camp Flog Gnaw and more where he performed a live debut of ten new tracks. Among these tracks were “EVILJORDAN”, “KETAMINE”, “Different Day”, “BACKR00MS” ft. Travis Scott, and “2024” all which were exclusively released on Instagram and YouTube. Music videos for “BACKR00MS” and “2024” have amassed a staggering 82 million combined views. With a constant string of hits, Playboi Carti does not miss.
