[New York, NY – December 18, 2023] ATL-based Grammy nominated rapper Latto gives back to her community at her third annual Christmas In Clayco event for her Win Some Give Some foundation. The global superstar donated over $500k worth of gifts, some through donations or sponsorships from brands such as UGG, Savage x Fenty, Apple, Liquid Death, Wingstop, Wrap Snacks, HALLS, Camille Rose and more. The event comes a few days prior to her official “Latto Day” (December 18th) proclaimed by the county, who also honored her with the key to city as well.
Withover 1 billion streams worldwide across all platforms and accolades continuing to rack up from her success, it’s clear that Latto has set the stage to become a global superstar. The release of her hit RIAA-certified 3x Platinum single “Big Energy”in September 2021 has made Latto inescapable. She went on to make history with the single as the first female rapper to ever have a #1 record at Pop, Rhythm and Urban Radio with the same single. Overall, she’s also the first female artist in 12 years to accomplish this feat, joining the company of Rihanna (“Rude Boy”), Alicia Keys (“No One”), Beyoncé (“Irreplaceable”), Mary J. Blige (“Be Without You”) and Mariah Carey (“We Belong Together”), the last five to previously achieve this. Since then, she has won various awards including: “Best New Artist” at the 2022 BET Awards, “Best New Artist” at the 2022 People’s Choice Awards, Variety Hitmakers “Breakthrough Artist” Honoree, 2023 Billboard’s Women in Music “Powerhouse Award,” “Song of the Summer” for “Seven” with Jung Kook at the 2023 MTV VMA Awards, and “Best Female Hip-Hop Artist” at the 2023 BET Awards. In addition to all the awards Latto has racked up over the past few years, she was also nominated at the 2023 Grammy Awards for “Best New Artist” and “Best Melodic Rap Performance” (for “Big Energy (Live) and has graced multiple print covers in 2023 alone such asCosmopolitan, Rolling Stone “Musicians on Musicians” Issue with Snoop Dogg, XXL Magazine – which included a video component for XXL’s first-ever all female cypher curated by Latto (that trended on Youtube and went viral) – and a digital cover for Forbes ’30 Under 30’ as the call out for the Musicians section.
Latto just wrapped a summer festival run in Europe that included Wireless Festival (London), Roskilde Festival (Denmark), Rolling Loud Germany, and more. She also attended Milan Fashion Week where she went to various shows including Robert Cavalli, Etro, Blumarine, Diesel and GCDS. With the release of her latest singles and collaborations plus working on her next album, the next chapter of Latto’s career will have more new music, more vibrant visuals and more big energy from The Biggest.
Keep Up With Latto:
Instagram: https://www.instagram.com/latto777/
Twitter: https://twitter.com/Latto
TikTok: https://www.tiktok.com/@latto777
YouTube: https://www.youtube.com/latto777
About Latto:
Two-time Grammy nominated, breakout Queen of Da Souf rapper Latto has been making a name for herself since she was eight years old and hasn’t stopped since. The Rap Game Season One winner has continually released music and in 2020, it landed the ATL-based artist a deal with RCA Records. In the past three years, the 24-year-old released her project Queen of Da Souf, her album 777 and loose singles while continuing to elevate and garner accolade after accolade. When Latto released her critically acclaimed album 777 in March 2022 it debuted in the top 20 at #15 on the Billboard Hot 200 chart and top 10 at #6 on the Billboard Top Rap Albums chart in addition to embarking on her first headlining tour, the 777 Tour. Accolades she’s earned over the years include the following – she’s the first female rapper to ever have a #1 record at Pop, Rhythm and Urban Radio with the same single (“Big Energy”), the first solo female rapper from Atlanta to receive an RIAA-certification (both Gold and Platinum) and amassed her first top five hit on the Billboard Hot 100 with RIAA-certified 3x Platinum single “Big Energy” (peak #3). Following her 777 album, she also released multiple singles – “PUSSY,” a reply to the overturning of Roe v. Wade, her fan-requested “Another Nasty Song” and turn-up anthem “FTCU” featuring GloRilla & Gangsta Boo. Latto’s performed on various late night television shows and televised award shows including the 2022 Billboard Music Awards, The Tonight Show Starring Jimmy Fallon, Late Night with Seth Meyers, 2022 BET Awards and more. Latto was also a presenter at the 2022 AMAs where she was three-time nominee and the 2022 VMAs where she was a four-time nominee. She wrapped up being a guest on Lizzo’s Special Tour this past Spring and performed her RIAA-Gold hit “Put It On Da Floor Again” at her incredible Coachella debut – the remix features Cardi B. Latto was honored with the “Breakthrough Artist” Award for 2022 Variety Hitmakers and the “Powerhouse Award” at Billboard’s 2023 Women in Music Awards. She’s recently collaborated with BTS star Jung Kook on “Seven” (went #1 on Billboard Hot 100 chart and was #1 on Billboard’s Global chart for six weeks straight) and Davido on an “Unavailable (Latto Remix).” Mostly recently, Latto won an MTV VMA award for “Song of the Summer” with her Jung Kook collaboration. The 2022 BET & People’s Choice Awards “Best New Artist” and 2023 BET “Best Female Hip-Hop Artist” winner is embracing this new phase in her career – manifesting good fortune and hitting bar after bar with witty, captivating lyrics, but staying true to herself and her Clayton County roots. She’s using her platform to support her native town community and build awareness to support women’s reproductive rights. Big Latto’s ‘got that real big energy’ and shows no signs of stopping.
