WATCH | LISTEN
“A pioneer of Brooklyn drill and one of its most technically gifted lyricists” – Evan Rytlewski, Pitchfork
“Sheff G helped define the Brooklyn drill sound — now he’s pushing it forward” – Grant Rindner, COMPLEX
“[A] hard, forceful New York rapper with a deep, resonant voice” – Tom Breihan, Stereogum
“High area-of-impact raps…Sheff arrives at the frontlines of battle with a rare firmness and single-mindedness” – Sun-Ui Yum, Passion of the Weiss
[Wednesday, May 15th, 2024]
Brooklyn rap cornerstone Sheff G has returned with new single “Everything Lit” produced by longtime collaborator Great John along with an accompanying video following an emotional homecoming in the wake of a grueling struggle with the New York legal system — out now via Winners Circle Entertainment/RCA Records. Propelled by triumphant lyricism and deep-toned 808s, Sheff G’s latest release sees the rapper take an impassioned victory lap as he makes his celebratory return to the Brooklyn rap scene. A pioneer of the burrough’s drill movement, Sheff G first began making music while he was still in high school. He quickly garnered buzz with his debut track “4 Them Racks”, a release that led to his 2017 breakout moment with explosive underground hit “No Suburban” (33M Streams). A strong run of releases followed, including his critically-acclaimed debut album One and Only, as he ascended through the genre’s ranks, collaborating with fellow rap mainstays A Boogie Wit da Hoodie (“Run It Up”), King Von (“PICASSO”), Eli Fross (“ISO”), Polo G (“On Go”), and Fivio Foreign (“Waiting”), racking up millions of streams and video views in the process.
Now at just 25 years old, Sheff G is already paying the way forward for the next generation of artists alongside longtime friend and collaborator Sleepy Hallow, with whom he co-founded independent label Winners Circle Entertainment. A community-oriented artist to the core, Sheff G is also dialed-in with his non-profit organization Love On Life Foundation, which he founded while still behind bars to address mental health and income disparities in his community. “Now we can sign other artists and give people opportunities to feed their families also,” he explains. With new single “Everything Lit”, Sheff G is making up for lost time as he prepares to release the long-awaited follow-up to 2022’s From The Can later this year.
Please find links to watch and stream “Everything Lit” below and stay tuned for more announcements to come:
“EVERYTHING LIT” – OUT NOW
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About Sheff G:
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To know the New York drill story is to know Sheff G. Hailing from Brooklyn’s Flatbush neighborhood, Sheff G was predestined to shift the city’s culture on a musical level and beyond. A student of the streets, Sheff learned early on how to play to his strengths, bringing together Chicago drill’s no-filter lyricism and the UK iteration’s sinister production and baritone. Second to none, thanks to his own arsenal of life experiences that made him the charismatic MC he is today, Sheff G painstakingly paved the way for countless New York drill artists who followed in his path. An undeniable trailblazer in the genre space, Sheff quickly rose to international prominence, boasting two RIAA-certified gold records with the viral “No Suburban, Pt. 2” (300M Streams) and “Tip Toe” (147M Streams) alongside friend and fellow artist Sleepy Hallow, with hundreds of millions of streams and views across songs and platforms. Rocking pigtail braids and a Puma tracksuit, Sheff popularized a style entirely his own following his underground hit “No Suburban” (33M Streams. Following this, he released a flurry of EPs, including debut studio album One and Only and was hailed by Pitchfork as “a pioneer of Brooklyn drill and one of its most technically gifted lyricists.” Throughout his rise, Sheff joined forces with a number of major names in hip-hop, including A Boogie Wit da Hoodie, King Von, Eli Fross, Polo G and Fivio Foreign. While explosive, Sheff’s journey has been anything but linear. All the while, the 25-year-old rapper acquired the wisdom of someone twice his age, with plans to pay it forward by way of his label Winners Circle alongside fellow Brooklynite, Sleepy Hallow, and his non-profit organization started during his time behind bars, Love on Life Foundation, meant to address mental health and income disparities in his community.
