“Mmm”
ANNOUNCES NEW ALBUM
READ THIS WHEN U WAKE UP
OUT DECEMBER 6
“Mmm” Video Out Now
HERE
“Combining drill beats with softer melodies through sampling has become [Sleepy Hallow’s] forte”– Cydney Lee, Billboard
“The rapper spits with the kind of ease and flash that starts block parties” – Alphonse Pierre, Pitchfork
(NEW YORK, NY) ~ The lyrically nimble and authentic multi-Gold and Platinum certified Brooklyn drill star, Sleepy Hallow has announced his new album Read This When You Wake Up – out December 6. To kickoff, he’s dropped a new single “Mmm,” of a bundle with his label mate Sheff G, produced by the AMA-winning and Grammy-nominated producer and recording artist, Great John, out now via Winners Circle/RCA Records. “Mmm” is a part of Sleepy and Sheff G’s Don’t Sleep While It’s Lit (Part 1), a series of double singles leading up to projects from both artists later this year. Keep an eye on Sheff & Sleepy’s YouTube pages for new videos from Don’t Sleep While It’s Lit (Part 1) at 3pm ET today. Listen HERE / Watch HERE.
Pre-Save Read This When U Wake Up: HERE
Pre-Save Don’t Sleep While It’s Lit (Part 1): HERE
Sleepy has been on a roll with new music, previously offering fans a Gray Hawken link-up on the MD$ (Kevin Gates, Burna Boy), 4x Grammy-nominated Ruuben (Burna Boy) produced, “Nostalgia,” and “Yes Freestyle,” (12M streams) a collaboration with his label mate, Brooklyn superstar Sheff G.
To all DSPs: https://winnerscircle.lnk.to/DSWIL1
To Video: https://sleepyhallow.lnk.to/mmm/YouTube
The album announcement was teed up by his recent NYC co-headlining show with labelmate Sheff G.on his “Don’t Sleep While It’s Lit Tour;” which found the rappers and co-founders of independent label Winners Circle Entertainment adding “Yes Freestyle” to their setlist and long lineage of collaborations, including “Tip Toe”, “Flows”, “Weight on Me”, “Breaking Bad (Okay)”, and more. It’s been a busy year for Sleepy, who is still riding the momentum from May’s “Winners In Paris” (35M+ Streams).
Exploding onto the national stage in 2020 with his RIAA Certified Platinum track “Deep End Freestyle” (506M Streams), Sleepy Hallow made his major label debut in 2021 with Still Sleep?, which charted in the Top 20 on Billboard. Most recently, Sleepy Hallow made waves with 2023 album Boy Meets World, which featured the likes of Marshmello, Fivio Foreign, and Lil Tjay and boasted hit tracks “Die Young” featuring 347aidan (421M Streams) and “A N X I E T Y” featuring Doechii (119M Streams).
Social Assets: HERE
About Sleepy Hallow:
Instagram | Twitter | YouTube | Spotify | Apple | SoundCloud
Over the last decade, Jamaican-born Sleepy Hallow has defied all expectations, committing to 20-hour days at the studio and relying on an innate perseverance despite the often discouraging environment around him growing up. Sleepy wrote his first rap at 14, influenced by the Jamaican music of his parents’ generation, coupled with rappers like 50 Cent, Kendrick Lamar, Drake and Childish Gambino that he would hear at home by way of his older brother. Within a few years, Sleepy catapulted to stardom alongside fellow Brooklyn native, Sheff G, with the pair founding independent label Winners Circle Entertainment. What followed was a flurry of RIAA certifications, including the triple platinum hit single “2055” and the platinum “Deep End Freestyle” featuring alternative singer Foushee, the latter landing on the Hot 100 and solidifying the rapper’s mainstream appeal. Other offerings including “Molly” ft. Sheff G, “Breaking Bad” ft. Sheff G, and album Still Sleep? have gone Gold. The album has reached festivals including Rolling Loud Miami and New York, Day N Vegas and Hot 97’s Summer Jam, among others. Winners Circle is now home to four artists, including rising acts Jay Bezzy and Eli Fross. Accomplishments considered, it’s safe to say the rapper has established his reign over the drill sound. In recent years, he scored Billboard’s R&B/Hip-Hop Rookie of the Month spot, was recognized as a HipHopDX Rising Star, a Spotify RADAR artist, and secured BET’s Amplified Artist of the Month, in addition to appearing in the BET Hip Hop Awards cypher. Now, Sleepy is setting into motion a new chapter in his career, maintaining the pulsating production of his drill roots, with a deliciously pop edge. “Cupid’s Guidance”, a melodic street symphony, was the start of Sleepy’s aim to usher in a new wave of music beyond his drill roots. Sleepy’s emerging era will be just as multifaceted as the artist himself, who reveres pop stars like Ed Sheeran and Olivia Rodrigo just as much as his early hip-hop influences. With a passion for drawing and fashion, he continues to identify left-of-center influences and samples to infuse into his discography. Sleepy’s goals for his artistry are twofold, on one end characterized by a desire for legend status, but equally, a longing to accompany fans through life’s highs and lows. With over 4 billion streams and 427 million video views worldwide, as he gears up to release his new LP Read This When U Wake Up, it’s clear that Sleepy’s vulnerable and authentic lyricism will continue to resonate with the masses for decades to come.
