First Female Headliner in Birthday Bash History
Atlanta’s premier Hip Hop station, HOT 107.9, announced the first wave of artists for the most highly anticipated music event of the summer, Birthday Bash ATL 2024, June 22nd at State Farm Arena.
Multi-platinum selling, two-time Grammy Award nominated Atlanta rapper Latto will headline Birthday Bash ATL 2024. This marks the first time in Birthday Bash history that the concert will feature a female headliner. Fresh off her new hit single, “Sunday Service”, and mainstream recognition following the release of her three time platinum single “Big Energy”, it only makes sense that this Atlanta native shines on the biggest of stages. With chart topping music and features with premier artists in the music industry such as Jungkook of BTS, Usher, Cardi B., Mariah Carey and JLo to name a few, the Latto and Friends set is sure to be one for the ages!
Also announced to hit the stage on June 22nd, three-time Grammy Award winner Killer Mike, Boosie Bad Azz, Key Glock, Hunxho, Bossman Dlow, Rob49, and Tee Grizzley. Plus, a salute to Atlanta’s own Big Oomp Records, featuring Big Oomp & DJ Montay. As anticipation grows, more Birthday Bash ATL artists will be announced soon.
Birthday Bash ATL 2024 tickets are on sale now at www.Ticketmaster.com. For up-to-date information, visit www.BirthdayBashATL.com or www.HotSpotATL.com. Follow us on Twitter and Instagram @Hot1079ATL, and of course, listen to WHTA HOT 107.9-FM.
Birthday Bash ATL 2024 EVENT DETAILS:
Saturday, June 22, 2024 State Farm Arena
Gates Open: 6:00pm Showtime: 7:00pm – 11:00pm
About Latto:
Two-time Grammy nominated, breakout Queen of Da Souf rapper Latto has been making a name for herself since she was eight years old and hasn’t stopped since. The Rap Game Season One winner has continually released music and in 2020, it landed the ATL-based artist a deal with RCA Records. In the past three years, the 24-year-old released her project Queen of Da Souf, her album 777 and loose singles while continuing to elevate and garner accolade after accolade. When Latto released her critically acclaimed album 777 in March 2022 it debuted in the top 20 at #15 on the Billboard Hot 200 chart and top 10 at #6 on the Billboard Top Rap Albums chart in addition to embarking on her first headlining tour, the 777 Tour. Accolades she’s earned over the years include the following – she’s the first female rapper to ever have a #1 record at Pop, Rhythm and Urban Radio with the same single (“Big Energy”), the first solo female rapper from Atlanta to receive an RIAA-certification (both Gold and Platinum) and amassed her first top five hit on the Billboard Hot 100 with RIAA-certified 3x Platinum single “Big Energy” (peak #3). Following her 777 album, she also released multiple singles – “PUSSY,” a reply to the overturning of Roe v. Wade, her fan-requested “Another Nasty Song” and turn-up anthem “FTCU” featuring GloRilla & Gangsta Boo. Latto’s performed on various late night television shows and televised award shows including the 2022 Billboard Music Awards, The Tonight Show Starring Jimmy Fallon, Late Night with Seth Meyers, 2022 BET Awards and more. Latto was also a presenter at the 2022 AMAs where she was three-time nominee and the 2022 VMAs where she was a four-time nominee. She wrapped up being a guest on Lizzo’s Special Tour this past Spring and performed her RIAA-Gold hit “Put It On Da Floor Again” at her incredible Coachella debut – the remix features Cardi B. Latto was honored with the “Breakthrough Artist” Award for 2022 Variety Hitmakers and the “Powerhouse Award” at Billboard’s 2023 Women in Music Awards. She’s recently collaborated with BTS star Jung Kook on “Seven” (went #1 on Billboard Hot 100 chart and was #1 on Billboard’s Global chart for six weeks straight) and Davido on an “Unavailable (Latto Remix).” Mostly recently, Latto won an MTV VMA award for “Song of the Summer” with her Jung Kook collaboration. The 2022 BET & People’s Choice Awards “Best New Artist” and 2023 BET “Best Female Hip-Hop Artist” winner is embracing this new phase in her career – manifesting good fortune and hitting bar after bar with witty, captivating lyrics, but staying true to herself and her Clayton County roots. She’s using her platform to support her native town community and build awareness to support women’s reproductive rights. Big Latto’s ‘got that real big energy’ and shows no signs of stopping.
ABOUT URBAN ONE, INC.
Urban One, Inc. [NASDAQ: UONE and UONEK, www.urban1.com], together with its subsidiaries, is the largest diversified media company that primarily targets African-American and urban consumers in the United States. Urban One is the parent company of Radio One, Reach Media, Inc. (blackamericaweb.com), TV One (tvone.tv), CLEO TV (mycleo.tv), iOne Digital (ionedigital.com) and One Solution. Formerly known as Radio One, Inc., the company was founded in 1980 with a single radio station and now owns and/or operates 60 broadcast stations (including HD and low power television stations) in 14 urban markets in the United States, making it one of the nation’s largest radio broadcasting companies. The Company’s growth led to diversification into syndicated radio programming, cable television and online digital media. As a result, in 2017, Radio One, Inc. was renamed Urban One, Inc. to better reflect the Company’s multi-media operations. While the Company was renamed Urban One, Radio One remains the brand of the radio division and all of its radio assets. Through Reach Media, Inc., the Company operates nationally syndicated radio programming, including the Rickey Smiley Morning Show, the Russ Parr Morning Show, and the DL Hughley Show. TV One is a national cable television network serving more than 59 million households, offering a broad range of original programming, classic series, and movies designed to entertain, inform and inspire a diverse audience of adult Black viewers. Launched in January 2019, CLEO TV, is a lifestyle and entertainment cable television network targeting Millennial and Gen X women of color. iOne Digital is a collection of digital platforms providing the African American community with social, news and entertainment content across numerous branded websites, including Cassius, Bossip, HipHopWired, and MadameNoire branded websites. One Solution provides award-winning, fully integrated advertising solutions across the entire Urban One multi-media platform. Through its national, multi-media operations, the Company and One Solution provides advertisers with a unique and powerful delivery mechanism to African American and urban audiences. Finally, Urban One owns a minority interest in MGM National Harbor, a gaming resort located in Prince George’s County, Maryland.
